If you are a current Amazon seller, then you know how important it is to control the Buy Box...
The Buy Box is the featured seller on a product listing page and almost always captures the sale..
If you are selling products that you obtained from retail stores, online stores or even through wholesale sources, there is a good chance that you share the Buy Box with other sellers.. or that you might one day..
Well, when you have your own private label product, you can essentially own the buy box 100% of the time..
This means that you don't have to worry about constantly adjusting your prices because of those pesky lowballers..
AND, if you are brand gated (which I teach in my course), then it's possible to have your branded products completely restricted to other sellers.. which means you can bump off the competition!